As we embark on 2025, I would like to extend my warmest
greetings to each of you. It is with great enthusiasm that we anticipate this
year being fruitful for our industry. The global packaging sector is brimming
with activity, with significant trade shows and events providing excellent
opportunities for companies to showcase their innovations and for professionals
to connect and expand their networks. This is going to be another busy year.
It is truly remarkable to witness how the packaging industry
continues to evolve, exploring new materials, processes, functionalities, and
sustainable solutions.
Efficiency is becoming an increasingly key asset in this industry,
offering greater competitiveness to brands during times of high inflation
across the globe. The integration of artificial intelligence in packaging
development and production is on the rise, paving the way for enhanced
efficiency and precision in our operations. It connects different stages of
production, reduces losses, maximizes resources, and escalates flexibility.
This is a timely opportunity to elevate consumer
satisfaction and provide better experiences that strengthen brand loyalty.
Additionally, packaging science can always go beyond, with biotechnology and
materials offering greater functionality emerging as the new
"moonshot."
The packaging landscape is not the only one shifting; the
food segment is moving towards more functional foods, incorporating protein,
vitamins, and other functionalities for healthier and longer lives. In the
cosmetic and healthcare segments, which achieved significant growth in 2024,
packaging and product innovation are taking another important step forward.
The growth of nich products draws a new future. To our
packaging industry, competitiveness relies on the mass versus nich productions,
one based on volume, the other on added values, and knowing how to navegate in
both is fundamental. There is no turning back on this.
At WPO, we are excited about our bold participation in
various shows around the globe this year. Some of the highlights include:
WEPACK in Shanghai (April).
We are thrilled to take part once again!
Ipack-Ima in Milan (May)
Alongside WPO’s Board Meetings and a memorable WorldStar Awards Ceremony,
gathering packaging representatives from all parts of the globe!
Propak MENA in Egypt (June)
An important meeting point for the African and Arabic
regions!
Propak Asia in Bangkok (June).
What a place to be! Happy to be back after a bold WPO presence last year.
FachPack in Nuremberg (September).
Counting with a bold WPO conference within the show!
K Show in Düsseldorf (October).
For the very first time!
RX Conference in China (October)
Always inspiring!
SWOP in China (November)
Counting with a special edition of the Safe Food Award!
Packrocess MEA in Egypt (December)
Also counting with a special editon the Safe Food Award!
Beyond these events, WPO is committed to amplifying the
voice of packaging in global discussions. We are honored to announce our
involvement in the World Circular Economy Forum and the World Blindness Forum,
where we will be exploring vital topics such as packaging accessibility. Our
sights are also set on COP 30 in Brazil, where we hope to make significant
contributions to the dialogue on sustainable food systems and best practices on
packaging circularity and that saves food.
Furthermore, I am pleased to share that WPO is advancing
with two new projects. One of these initiatives is already available to the
global packaging community: our online short-term courses. These courses are
designed to provide valuable insights and practical knowledge to professionals
seeking to enhance their skills in this dynamic industry.
As we move forward into this promising year, I encourage
each of you to engage actively in the opportunities that lie ahead. Together,
let us harness our collective strengths and continue to shape the future of
packaging.
I am very excited to introduce myself as the new Head of WPO
Secretariat in Vienna, working closely with Johannes and all of you!
With a background in business development, marketing and
strategic stakeholder engagement in my career so far, I have had the
opportunity to work with international companies, institutions and
multinational organizations - building strong partnerships and driving growth
along the way.
Before joining WPO, I focused on developing and implementing
business strategies across multiple countries, strengthening client
relationships and coordinating high-profile events and initiatives. My
experience in corporate marketing and business development has given me a deep
understanding of global industry trends, and I look forward to bringing that
expertise to WPO.
Collaboration across different geographies and management of
projects have always been at the heart of my work, and I’m eager to support WPO’s
mission of advancing packaging excellence worldwide. As we continue to expand
our initiatives and strengthen our global presence, I am committed to enhancing
our operations, fostering international cooperation and contributing to WPO continued
success.
Upcoming WPO Meetings and WorldStar Ceremony – Milan, 26-30
May 2025
Along with this new chapter for me, we also have an
important event coming up on the WPO calendar! From May 26-30, 2025, we will gather
in Milan, Italy, for the WPO Meetings and WorldStar Ceremony. This will be a
fantastic opportunity for our members, industry leaders and stakeholders to
discuss key topics like packaging innovation, sustainability and education.
The agenda includes the WPO Executive Board Meeting on May
26, followed by a series of working group sessions, including Sustainability, Marketing
and Education. The WPO Board Meeting takes place on May 29, where strategic
decisions and future initiatives will be discussed. The highlight of the week
will be the prestigious WorldStar Award Ceremony on May 30 at the Alcione
Theatre in Milan, where we will celebrate the best in global packaging design
and innovation.
These meetings play a crucial role in shaping the future
direction of WPO and, therefore, we encourage all members to participate. Your
insights and contributions are invaluable, and I look forward to connecting
with many of you in Milan!
NRF 2025 reinforces strategic shifts in global retail and
the role of packaging
By Liliam Benzi*
NRF 2025 – Retail’s Big Show, the world’s largest retail
event, celebrated its 115th anniversary in January in New York City,
reaffirming its global relevance. The event gathered over 40,000 participants,
including 2,500 Brazilians, and delivered a wealth of insights for the retail
sector. These were highlighted by industry experts Fatima Merlin, Jacques Meir,
and Ronald Nossig, from the consultancy Varejo 180, during a post-show event
hosted by ABRE (Brazilian Packaging Association – www.abre.org.br), a WPO member, and led by its General Manager
and WPO President, Luciana Pellegrino.
The 2025 edition of the event spotlighted major trends
shaping the future of retail: technological innovation, customer centrality,
sustainability, and new business models. Companies from diverse sectors, such
as Puma and Lowe’s, shared their strategies for building a more efficient
retail ecosystem—one that is deeply connected to evolving consumer needs.
One key message from this year’s show: Artificial
Intelligence (AI) is no longer a distant trend. It’s already embedded in retail
operations. Yet the real game-changer is not AI in itself, but its strategic
use to drive operational efficiency, personalization, and customer experience.
According to the experts, adopting AI is not about
incremental improvements—it's about transformative gains. Retailers must aim
for solutions that deliver at least a tenfold improvement over previous
processes to justify implementation.
Anticipating consumer needs as a competitive advantage
Predictive data use is fast becoming a key differentiator.
Giants like Amazon and Walmart are already leveraging customer data to
anticipate purchasing behavior and trigger automatic replenishment
suggestions—reducing consumers’ cognitive load and creating seamless shopping
experiences. This “anticipate everything” mindset helps eliminate decision
fatigue and increases brand loyalty.
Despite years of predictions about the demise of physical
retail, NRF 2025 made it clear: physical stores are not only here to
stay—they’re being repositioned as experience and emotion centers.
Innovative business models are transforming stores from mere
sales channels into holistic service hubs. One notable example: the evolution
of pharmacies into health and wellness centers, offering personalized products
and services that go far beyond medication, becoming trusted everyday allies
for consumers.
The concept of "escapist retail" also gained
attention, offering immersive experiences that transport consumers into
alternative realities the moment they step into a store. This trend taps into
the search for fleeting happiness—small indulgences that offset daily stress
and add emotional value to shopping.
Gen Z: redefining loyalty and brand relationships
A new consumer mindset is reshaping the marketplace,
especially driven by Generation Z, which continues to influence media and
market behavior. This generation embraces fluid consumption, marked by less
brand loyalty and a stronger focus on identity, values, and authentic
experiences.
Brands that evoke nostalgia and curate elements from the
past are gaining traction. Companies like Levi’s, LEGO, and Leica are crafting
strategies that tap into emotional memories, using digital storytelling and
“vintage experiences” to create modern connections rooted in the past—perfectly
tailored for social media sharing.
Environmental concerns were central at NRF 2025.
Sustainable, functional, and intelligent packaging was recognized as a
cornerstone of future retail. Companies are investing in biodegradable and
recyclable materials while integrating technology like QR codes and NFC tags to
provide transparency on product origins and proper disposal.
The concepts of circular economy and waste reduction are
gaining momentum, fueling innovation in reusable packaging and refill systems.
Here lies a significant opportunity for flexible plastic packaging formats like
stand-up pouches. However, the packaging industry must go beyond reactive
participation—it must assume a leadership role in sustainability conversations,
while ensuring agility and supply chain efficiency.
Innovation is not enough
While NRF showcases many innovations—primarily from the U.S.
market—the ABRE post-show experts emphasized the importance of adapting these
trends to the Brazilian reality. Brazilian consumers have unique expectations:
they want to touch, try, and emotionally connect with products. Economic
constraints such as inflation and declining income also shape consumption
behavior, calling for flexible, affordable solutions.
Ultimately, the key to success—both in Brazil and
globally—lies in the consistency between brand promise and delivery. Innovation
alone won’t cut it. What matters is that a brand’s purpose is clearly
communicated and aligned with consumer expectations.
Strategic partnerships and the creation of a robust
ecosystem are essential competitive advantages to enable sustainable and
innovative growth in retail.
Retail’s only constant: adaptation
The key insight from NRF 2025 is that adaptability is the
only constant in modern retail. Rebuilding the sector depends on applicable
technologies, personalized customer experiences, reimagined physical stores,
and a strong commitment to sustainability.
Success lies not in disruption for its own sake, but in the
practical application of innovation—ensuring that each advancement delivers
meaningful progress aligned with consumer needs.
Retail is, and always will be, about people serving people.
And now more than ever, truly understanding the consumer—their pain points,
desires, and behaviors—is the critical factor in building a resilient,
future-ready retail landscape.
And yes, the packaging industry must not only be part of
this conversation—it should lead it.
*Liliam Benzi is the Editor of WPO News, WPO Press &
Communication Liaison Officer and runs its own Communication & Strategy
company for the packaging industry, LDB Comunicação Empresarial ([email protected]). She was recognized ‘Packaging Professional
of the Year’ in Brazil.
TOKYO PACK 2024 confirms the Japanese
packaging excellence
TOKYO PACK 2024 (Oct 23–25), hosted by
Japan Packaging Institute (JPI – www.jpi.or.jp), a WPO
member, celebrated globally as the premier platform for Japanese packaging
technology and innovation. This milestone event marked the 30th exhibition
since its inception in 1966.
The 2024 scale and participation
highlighted the remarkable recovery and growth of the Japanese packaging
industry post-COVID-19, signaling a bold leap into the future. Over three days,
the exhibition attracted 70,712 registered visitors from 62 countries and
regions, underscoring its global appeal and influence.
Under the theme "TOKYO PACK Inspires
the Packaging World - A Gateway to Innovation", the event presented an
impressive array of advancements in the packaging industry. Visitors were
introduced to sustainable packaging solutions, innovative materials, and
state-of-the-art machinery. Cutting-edge converting technologies and
environmental protection equipment were also prominently featured, reflecting
the industry’s commitment to addressing global challenges. These displays
highlighted the fusion of tradition and innovation that defines Japanese
packaging, offering insights into both current trends and future directions.
Beyond its impressive exhibits, TOKYO PACK
2024 served as a vibrant hub for industry innovation and international
collaboration, providing a platform for professionals to exchange ideas,
explore solutions, and shape the future of packaging.
A standout moment of the event was the
presentation of Nerida Kelton, WPO Vice President of Sustainability & Save
Food. She spoke to 300 delegates, offering key updates on global packaging
design regulations.
The TOKYO PACK 2026 has already a date: October
14-16, 2026 at Tokyo Big Sight. For more information, contact Hiroko Akieda by
e-mail [email protected].
Diplomat in Design, Development and
Technology of Packaging in Venezuela
WPO member, the Venezuelan Packaging
Association (CAVENVASE – www.cavenvase.org),
celebrated the inauguration of its Diplomat called "Boot camp in design, development
and technology in packaging". This new edition features the participation
of 33 students from packaging manufacturers and producers of consumer goods from
Venezuela, who need their staff to be trained to develop the skills required in
the design, development and technology of packaging, in order to create a
competitive and sustainable packaging project.
The Boot Camp is an advanced 120 hours course,
in 22 weeks, with the mission to transmit theoretical and practical knowledge
to the participants to allow them to develop the skills required in the
packaging industry. This program is certified by CAVENVASE and by the
International Center for Professional Development (CIAP) of the Andrés Bello
Catholic University (UCAB).
The course offers the participants a comprehensive
vision of the packaging industry and its transversely in the economy, known the
basic manufacturing process of each packaging material, select the appropriate
packaging material according to the protection required for the product,
understand and apply the principles of eco-design in packaging for a
sustainable production process, and design and develop a packaging proposal for
a specific product.
One of its many objectives of CAVENVASE is
to promote knowledge and development in technology and applications in the
world of packaging. ThE organization has been working for almost 10 years to
adequate and update technical staff of Venezuelan enterprises that are
dedicated to the manufacture and use of packaging, with the goal of applying
the best practices in the production of packaging, guaranteeing its quality and
encouraging sustainable packaging design in the country.
Peruvian Packaging Association hosts first
innovation-focused summit
The Asociación Peruana de Envases y
Embalajes (Peruvian Packaging Association – www.apee.org.pe), a
WPO member, successfully held its first official event focused on technological
innovation and advancements within the packaging industry. The in-person
gathering brought together 43 participants—including members and special
guests—at the National Society of Industries in Lima.
Organized by the Association’s
Sustainability and Safe Food Commission, the event created a high-level
platform for the exchange of knowledge, technological transfer, and the
presentation of successful case studies.
The program featured a strong lineup of
renowned local and international speakers, including representatives from the
Instituto Argentino del Envase (also a WPO member), Grupo Aje, Oben Group,
Recicla Latam, and Kuraray USA, among others.
Through the insights shared and
collaborative dialogue, the initiative aims to inspire new
sustainability-driven projects and foster broader alignment with the Safe Food
movement—a key concept gaining global relevance within packaging and food
supply chain discussions.
By promoting both innovation and
responsibility, this milestone event signals the Association’s commitment to
driving positive change across Latin America’s packaging ecosystem.
For more information, send an e-mail to
Adriana Krajnik [email protected].
The second Palestine Packaging Competition
and Awards
Under the patronage of the Minister of
Industry, the Palestinian Federation of Paper and Packaging Industries-PFPPI, a
WPO member, announced the results of the Second Palestine Packaging Competition
(PALSTARPACK). The competition aims to raise awareness of the importance of
packaging in industry and its role in protecting and promoting various
products, identifying modern packaging methods, encouraging creative
environmentally friendly designs, improving the safety of food and other
products, and increasing the competitiveness of Palestinian products in local
and global markets.
The Minister stressed that sustainable and
environmentally friendly packaging constitutes a pivotal step in the transition
towards a green economy and promoting a circular economy, in line with the
strategy of the Ministry of Industry aimed at developing the industrial sector
in all its forms.
Ayman Sbeih, Chairman of the Jury Committee
and Secretary of PFPPI explained the competition and its importance, pointing
out that more than 120 people from different Palestinian regions participated. The
participations included two main categories: The Professionals category, which
targets packaging and paper industries companies with the aim of improving
packaging methods and enhancing the attractiveness of Palestinian products; and
the Students category, which aims to raise awareness of modern packaging
methods and enhance communication between the academic and industrial sectors.
This year's contributions were
distinguished by their high quality and distinctive creative designs that give
the industry the opportunity to adopt some of these participations and use them
in local industries.
The competition adopted the standards
approved by the WPO and the Arab packaging competition, as the winning models
are scheduled to participate in the Arab packaging competition-Arabstarpack,
and in the Worldstar Awards.
For more information send an e-mail to
Ayman Sbeih [email protected].
Hygienic Maintenance and Design of Food
Packaging Equipment discussion in Greece
The WPO member, the Association of Greek
Manufacturers of Packaging and Materials (AGMPM – www.pac.gr), and the
European organization EHEDG (European Hygienic Engineering & Design Group)
organized on February 12, 2025, an online seminar on the basic principles of
food hygiene and safety during the maintenance and design of food and beverage
packaging equipment.
In the first part of the event, Adwy van
den Berg, Director at EHEDG, presented the association's activities, the 50+
guides that have been compiled by the respective working groups, the control
methods, the relevant certifications and the training seminars that are
organized.
In the second part of the event, Tobias
Braunegger, Hygienic Design Specialist, Product Compliance Management at
MULTIVAC, and Fredrik Hansen, Senior Technology Specialist, Aseptic Technology
& Performance at TETRA PAK, analyzed the technical guideline NO 29, citing
an example of a HFFS filling machine with two web feed for dry food packaging.
The European Hygienic Engineering and
Design Group (EHEDG) was founded in 1989 as a non-profit consortium of
equipment manufacturers, food producers, suppliers to the food industry,
research institutes and universities, public health authorities and governmental
organizations.
With a common goal to advance hygiene,
improve food safety, and increase cleaning efficiency and effectiveness during
the processing and packaging of food products, EHEDG brings together stakeholders in the food supply chain. Besides practical
guidelines, test procedures and certification, training and education, EHEDG
offers an exchange platform for global food professionals to combine collective
experience and improve hygienic design.
The video recording of the event is
available to AGMPM members and partners via [email protected]
WPO Members to speak at 2025 Australasian
Packaging Conference
Registrations are now open for the biennial
Australasian Packaging Conference, which is coordinated by the Australasian Institute
of Packaging (AIP – www.aipack.com.au), and is open to all
packaging professional across Australia, New Zealand and South East Asia.
WPO will be represented by the President, Luciana
Pellegrino; the Vice President Sustainability & Save Food, Nerida Kelton;
and the Members Shira Rosen (Israel Institute for Packaging Design &
Product Logistics - www.pack.org.il)
and Aslihan Arikan (Packaging Manufacturers Association in Turkey (ASD) -
www.ambalaj.org.tr).
The 2025 Australasian Packaging Conference
will be held on the 6th & 7th of May at the Sofitel Sydney Wentworth, New
South Wales, Australia. This edition has been designed to provide an expansive
range of plenary sessions, panel discussions and concurrent breakout sessions
with over 70 speakers and leading experts in their field covering a broad range
of topics relating to the theme ‘Reimagine Packaging Design’.
With the industry in Australia and New
Zealand starting to review how packaging can meet the founding principles of
the 2025 National Packaging Targets but also be design-ready and recycle-ready
to meet the in-coming Mandated National Packaging Design Standards this
conference will discuss the current and future state for packaging design in
the region.
This conference will create the opportunity
to discuss the path forward for the industry as a whole, and also the design
roadmap that will help to create a circular economy for packaging for Australia
and New Zealand. It will discuss future pathways in Australia and New Zealand
for Chemical & Advanced Recycling, soft plastics recycling, container
deposit schemes, single use plastic regulations, alternate pathways and
collection programs for non-kerbside recyclable packaging.
The Australasian Packaging Innovation &
Design (PIDA) Awards will also be held as a part of the conference on the 6th
of May. Winners are eligible to WorldStar, WPO global packaging award.
Greek Packaging Association hosts webinar on
New Sustainability Reporting Legislation
In response to evolving European
sustainability standards, the Association of Greek Manufacturers of Packaging
and Materials (AGMPM – www.pac.gr), a WPO member, in collaboration
with Grant Thornton Greece, held an online training seminar on Thursday,
December 19, 2024, focusing on the European Directive 2022/2464 (CSRD) and its
integration into Greek national law 5164/2024 — enacted just days prior to the
session.
The webinar provided essential insights
into the obligations now placed on businesses regarding the submission and
verification of sustainability (non-financial) reports, as part of the European
Union’s broader push for transparency and accountability in environmental,
social, and governance (ESG) performance.
The event opened with remarks from Athina
Moustakis, Partner and Head of ESGRC Services at Grant Thornton, who offered an
overview of the firm's activities in both the Greek and international markets.
She also outlined the timeline for phased implementation of the legislation —
with critical milestones set for 2025, 2026, and a special emphasis on 2027,
when small and medium-sized enterprises (SMEs) will come under its scope.
In the second part of the seminar, B.
Augustidis and K. Galanopoulou, experts from Grant Thornton’s ESGRC
(Environmental, Social, Governance, Risk Management & Compliance)
department, delved into the core elements of the directive. Their presentation
covered:
Mandatory reporting requirements for
companies
Core content expectations for
sustainability reports
Applicable reporting standards and
frameworks
Guidelines for report preparation
Eligibility thresholds and company
classification, as defined by EU Regulation 2023/2772
The experts emphasized that the directive
introduces a paradigm shift in corporate accountability, requiring firms not
only to disclose ESG-related metrics but also to have them independently
verified.
The presentation materials and full video
recording of the webinar are available to AGMPM members and partners by
contacting the association’s secretariat at [email protected].
From the Board
WPO’s first online course of 2025 was a global success!
The World Packaging Organisation (WPO) proudly celebrated
the success of its most recent online training, held on March 27th, dedicated
to the newly approved Packaging and Packaging Waste Regulation (PPWR). With
participants from around the globe, the three-hour session delivered not only
valuable content but also strategic insights for companies navigating the
evolving regulatory landscape in Europe.
Led by the experts Charlotte Neumair and Lina Wimmer, from
Circular Analytics, the course offered a comprehensive overview of the PPWR and
its potential impact across the entire packaging value chain — from design and
labeling to end-of-life responsibilities and international trade.
Among the key topics covered were:
The PPWR regulatory framework and timeline
Objectives related to **Reduce, Reuse, Recycle** policies
Labelling requirements and harmonization
Responsibilities and obligations for stakeholders
Offense categories and current legal status
Data management and compliance
Specific guidance for exporters to the EU market
One of the highlights was the practical and business-focused
approach taken by the presenters, helping participants turn complex legal
content into actionable strategies. The availability of translated closed
captions further expanded access for a multilingual audience.
For those who missed this edition, don’t worry: more
sessions and educational initiatives are coming soon. Stay tuned to WPO’s
channels or reach out via [email protected] for more details.
WPO 113th Board Meeting and WorldStar Awards Ceremony in
Milan – Registrations are open!
The WPO, in partnership with its member, the Italian
Institute of Packaging and the IPACK-IMA Show, is delighted to invite all
members to the 113th Board Meeting and the WorldStar Award Ceremony, both set
to take place in person in Milan, Italy, from May 26 to 30, 2025.
These highly anticipated events will bring together global
packaging leaders, innovators, and experts for a week of strategic meetings,
working groups, knowledge-sharing, and the grand celebration of packaging
excellence.
To assist members and partners in planning their attendance,
WPO has released a preliminary program overview and opened registration for
both the meetings and the WorldStar Awards. Check the agenda and make your
plans!
May 26 – Executive Meeting (WPO Executives &
Ambassadors) at the Italian Institute of Packaging
May 27 – IPACK-IMA Opening Ceremony + Sustainability Working
Group
May 28 – Morning Working Groups + Afternoon Seminars
May 29 – Full-day WPO Board Meeting
May 30 - WorldStar Award Ceremony – at 6:30 PM - Teatro
Alcione
For more information, contact Sonja Cesar, WPO Secretariat,
by e-mail [email protected].
Worldstar
WorldStar Awards 2025: celebrating excellence
in packaging at IPACK-IMA
The WPO is pleased to announce that the
prestigious WorldStar Awards Ceremony 2025 will take place on May 30, 2025, at
the Alcione Theatre, in Milan, during the IPACK-IMA show (May 27–30, 2025).
This globally recognized event celebrates
innovation in packaging and highlights groundbreaking industry achievements.
According to WPO President, Luciana Pellegrino,
“WPO is thrilled to announce the winners of the WorldStar 2025 edition at a
prestigious Gala Ceremony during IPACK-IMA 2025. This exceptional event will
bring together industry leaders, design professionals, and brands from around
the world. The evening will shine a spotlight on packaging innovation,
celebrating the achievements of our industry while encouraging professionals to
push boundaries for a more significant positive impact. As we gather in Italy,
we will write another chapter in the esteemed history of the WorldStar global
packaging awards, showcasing the evolution of the packaging industry through
innovation, creativity, technology, marketing, digital transformation, and
sustainability”.
“The WPO award ceremony at IPACK-IMA 2025
represents the most tangible sign of the level of internationalization achieved
by the event, recognized as the ideal global stage to award the best packaging
solutions - states Valerio Soli, Ipack Ima President. The event is a unique
networking opportunity favored by the presence at the fair of the most relevant
players in the sector, including machine manufacturers and end-users, who,
together with the protagonists of the WorldStar, represent a snapshot of
excellence in the global packaging, processing, and innovative materials
market”.
The WorldStar Coordinator and WPO Vice
President for Marketing, Soha Atallah, adds: “This year has been truly
remarkable, not only for the record-breaking participation but also for the
outstanding quality of entries. The competition was fierce, reflecting the
global advancements in packaging and their commitment to sustainability. I also
want to emphasize that WorldStar represents the best of the best, as only
winners of recognized national or regional competitions are eligible. This adds
a layer of rigor to the selection process, making the achievement even more
meaningful. We extend our heartfelt gratitude to our esteemed judges for their
dedication and expertise in evaluating these exceptional entries and, of
course, to IPACK-IMA for hosting our Gala Ceremony. I also take this moment to
thank the IPACK-IMA team for all their efforts in making this a high level
ceremony.”
This year, the competition saw a
record-breaking 550 entries from 40 countries, with 260 exceptional winners. In
addition to the main awards, the ceremony will unveil the winners of highly
anticipated special categories, including:
President’s Award
Sustainability Award
Marketing Award
Packaging that Saves Food Award
The WorldStar Awards continue to set new
benchmarks for excellence, providing a global platform to showcase the most
innovative packaging solutions.
The program is being coordinated in
cooperation with WPO local member, the Italian Institute of Packaging, the
association which is a point of reference in Italy for the packaging sector,
promoting innovation, sustainability, training and professional development.
To know all the winners and register to the
Award Ceremony, visit www.worldstar.org.
Worldstar Student
WPO held the online ceremony for the 2025
WorldStar Student Award winners
The WPO host an online awards ceremony to
celebrate the winners of the prestigious 2025 WorldStar Student global
packaging awards. The virtual event took place on April 11, 2025, at 10:00 AM
Central European Time (CET) via Zoom.
This year's competition saw outstanding
participation, with 212 student projects from 23 countries receiving
recognition for their innovative packaging solutions. The online ceremony
provided a unique opportunity to bring together and to celebrate this diverse
group of talented packaging students and designers from across the globe.
"The WorldStar Student awards program
showcases the next generation of packaging innovators who are already
demonstrating remarkable creativity and forward-thinking approaches to global
packaging challenges," celebrates Luciana Pellegrino, WPO President.
"We were excited to celebrate these talented individuals in an inclusive
online format that allowed participants, from all corners of the world, to join in the recognition."
The virtual ceremony highlighted the
achievements of each award-winning project and showcased their cutting-edge
designs that address important industry trends including sustainability, user
experience, and advancements in packaging material science.
Students, educators, industry
professionals, national and regional packaging institutes and associations and
media representatives attended this celebration of packaging innovation.
News from Ukraine: strategic moves to boost the packaging
industry
By Veronika Khalajdzhi*
#1 CONFERENCE IN BUCHA
On November 7, 2024, the 17th edition of the "Packaging
Industry" conference made its return — symbolically held at the “Rada”
packaging waste recycling plant in the globally recognized and resilient city
of Bucha. The central theme was one of the most urgent topics of our time:
"Sustainability – From Packaging Design to Recycling."
The event was officially opened by Luciana Pellegrino,
President of the WPO; Kjell Sundin, UNIDO expert; and Anatoliy Fedoruk, Mayor
of Bucha.
Speakers addressed the state and needs of Ukraine’s
packaging companies, as well as the role of international cooperation in
restoring the sector. Highlights included:
Veronika Khalajdzhi, Ph.D., President of Club Packagers:
“The Packaging industry of Ukraine in wartime: state and development prospects”
Olena Kovaleva, Doctor of Economics, Senior National Expert
for UNIDO in Ukraine: “Ukraine and UNIDO – cooperation for restoration”
Tetyana Matskiv, Grants Advisor, EU4Business International
Cooperation Program: “EU4Business: Recovery, Competitiveness and
Internationalization of SMEs”
Sustainability was addressed in depth, including
implications of the upcoming EU Packaging and Packaging Waste Regulation
(PPWR). Contributions came from:
Tim Sykes, Brand Director, Packaging Europe (UK)
Oleksandr Aleksandrov, Director, Dow Europe Representative
Office in Ukraine
Iveta Krauja, Latvian Packaging Association
Volodymyr Slabiy, Chairman, Ukrainian Packaging and
Environmental Coalition
Petro Semko, General Director, Ukrainian Association
“Ukrvtorma”
Other speakers covered developments in packaging materials,
technologies, equipment, and market-specific innovations being implemented
across Ukraine.
The event was supported by Dow Europe GmbH, Rada, Univest
Marketing Company, EU4Business (Recovery, Competitiveness and
Internationalization of SMEs), Aris, Basis, Coca-Cola HBC Ukraine, MONOPACK,
Pebegs, PaperBag, Technocom, UKRPEK, and Flexores.
Media support was provided by the WPO, UNIDO, Packaging magazine, and Packaging
Europe.
#2 25th EDITION OF THE “GOLDEN CHESTNUT” STUDENT COMPETITION
AND CONFERENCE
In 2024, the iconic Ukrainian student competition for
scientific research on packaging industry challenges — “Golden Chestnut” —
celebrated its 25th anniversary.
First launched in 2000, the event has consistently fostered
academic excellence and technical innovation. The inaugural student conference
took place at the National University “Lviv Polytechnic” on October 26, 2000.
The 25th competition and student conference were
successfully organized in 2024 by Club Packagers, a WPO member, with support
from the Ukrainian Ministry of Education and Science, Packaging Magazine, Dow
Europe GmbH, and Univest Marketing Company.
This year, the competition received 26 scientific research
submissions from 11 universities and academies across six Ukrainian cities. The
judging panel — composed of renowned experts from Ukraine and abroad — selected
winners in four categories:
3 awards in Packaging Design
3 awards in Technology and Equipment for Packaging Material
and Package Production
2 awards in Packaging Technologies and Equipment
1 award in Waste Technology and Ecology
Winners presented their research at an online conference on
November 20, 2024.
#3 ACHIEVING THE SUSTAINABLE DEVELOPMENT GOALS
On November 29, 2024, the Cabinet of Ministers of Ukraine
adopted Order No. 1190-p, titled “Certain issues regarding the achievement of
sustainable development goals in Ukraine.” The document approved new targets
and indicators for achieving the UN Sustainable Development Goals (SDGs) by
2030, replacing the earlier Order No. 686-p of August 21, 2019.
Since 2015, Ukraine has launched a comprehensive reform
agenda focused on socio-economic transformation and democratic resilience. The
SDGs are now fully embedded in national policy under the principle of “leave no
one behind”, emphasizing targeted support for vulnerable populations and
underdeveloped regions in areas such as education, healthcare, infrastructure,
and access to information.
Order 1190-p establishes that its accompanying indicators
serve as official guidelines for all state authorities, forming the basis for
strategic forecasting, planning documents, and regulatory development — giving
the SDG framework critical legal and policy weight.
The annex to the order details the coordinators, targets,
and measurement indicators aligned with each of the 17 Global Sustainable
Development Goals, offering a roadmap for Ukraine’s sustainable recovery and
long-term national development.
*Veronika Khalajdzhi is the President of Club Packagers, a
WPO member. For more information, contact her by e-mail [email protected].
Trade Shows
IPACK-IMA 2025 sold out, with halls at full
capacity
With all the spaces for IPACK-IMA 2025 snapped
up just over three months after sales opened, the numbers speak for themselves,
leaving no room for doubt that industry leaders appreciate the event's strength
and appeal.
The show will showcase technologies offered by
over 1,200 exhibitors, 30% of which are international businesses from 27
countries, predominantly Holland, Turkey, China, France, and Germany. The
offerings include leading solutions and materials for processing and packaging,
and previews of technologies from around the world. All displayed in 08 halls
at the Fiera Milano-Rho.
The program also includes conferences and
in-depth analyses of industry trends, starting with an international event
dedicated to the world of pasta, in addition to the Worldstar Awards, from WPO,
and an evolving schedule of activities.
WEPACK 2025, along with its seven series shows
such as SinoFoldingCarton 2025, was held at the Shanghai New International Expo
Center from April 8-10, 2025. Organized by RX, the exhibition featured seven
series shows of a total exhibition area of 14,000+ square meters to pool
together more than 1,500 exhibitors worldwide, and strives to advance deep
integration of the global folding carton industry and bring new business
opportunities.
Since its initial edition, SinoFoldingCarton
has not only gained widespread industry recognition and trust, but also emerged
as a trendsetter leading industry development with its forward-looking vision
and in-depth insights into global industry trends by consistently focusing on
future industry development directions and committing to showcasing
cutting-edge technologies, new business models, innovative concepts, and novel
solutions. As an industry-leading showcase platform, it continues to drive
industry progress, and provides trend guidance and inspiration for
practitioners while bringing the industry to new peaks.
Global collaboration builds new industrial
heights
With a profound influence in the global
post-press market, SinoFoldingCarton helps folding carton post-press packaging
and consumable suppliers gain high-quality development opportunities on
multiple tracks and amid globalization via efficient global matchmaking services
and resources.
Supported by over 100 national and regional
associations in groups, SinoFoldingCarton 2025 welcomed more than 30,000
packaging and printing industry visitors, including 2,500+ overseas visitors
from 110 countries and regions. With 300+ overseas agents present, it built a
comprehensive international platform for exchanges and cooperation.
Currently invited overseas visitors and agents
are primarily from the United States, Canada, Mexico, Brazil, Argentina,
Germany, Italy, Spain, the United Kingdom, Finland, Japan, South Korea, India,
Thailand, Malaysia, Vietnam, Indonesia, Philippines, Singapore, Saudi Arabia,
Turkey, UAE, Qatar, Poland, Czech Republic, Romania, Estonia, Kazakhstan, South
Africa, Algeria, Egypt, Libya, Morocco, Nigeria, etc.
Participating enterprises showcased their
products and technologies onsite, expanded international markets, and enhanced
brand influence; global purchasers hade access to the most cutting-edge
production technologies and solutions in the packaging and printing industry,
expanded quality purchase channels and improved purchase efficiency and
quality, in order to create efficient connections between packaging and
printing industry enterprises from different countries worldwide.
Industrial chain exhibitors gathered for a
powerful engine of the folding carton industry
Leveraging the advantage of seven series shows
concurrent with WEPACK 2025 on brand owners' demand resources,
SinoFoldingCarton 2025 promoted the enhancement of production equipment and
processes in the folding carton processing link, luring more valuable trade
buyers to visit.
At the exhibition site, exhibitors from the
whole folding carton processing industrial chain, across pre-press equipment,
printing equipment, carton post-press processing equipment, rigid box
processing equipment, bag-making equipment, plastic box processing equipment,
food paper container equipment, paper, consumables, and accessories, etc.,
gathered to demonstrate their strengths in folding carton processing.
Notably, this year's exhibition introduced
three new themed zones: Automation and Digital Factory Zone, Environmental
Protection and Carbon Neutrality Zone of Printing & Packaging, and High
Value-Added Equipment Zone, focusing on the three major concerns currently facing
packaging enterprises, namely automation, environmental protection, and high
value-added, and providing the strongest engine for folding carton industry's
newer and better development.
SinoFoldingCarton 2025 host multiple
high-value concurrent events, where domestic and international experts,
scholars, and enterprise representatives engaged in practical exchanges
centered on packaging and printing industry development trends, technological
innovation pathways, and application prospects, etc., in a bid to provide
feasible recommendations and directions for industry development, while
offering visitors rich intellectual resources and broad industry vision.
Are you ready to K 2025?
For the first time, WPO will have a booth at K
show www.k-online.com, from October 08-15. The
motto this year consists of one slogan and three core messages, all focusing on
the key topics of K in 2025:
The Power of Plastics! Green – Smart –
Responsible.
Shaping the circular economy
Embracing digitalization
Caring about people
The slogan reflects the current values and
goals of the industry mirrored by the trade fair. “The Power of Plastics!”
underscores the indisputable role that plastics play in various sectors of
industry, ranging from medical device technology and automotive to packaging
solutions. Plastics are an indispensable component of many industries, make a
significant contribution to innovations and progress and are essential to
designing a sustainable future.
“Green – Smart – Responsible” is synonymous
with the sector’s commitment to act sustainably, smartly and responsibly in
plastics production and handling.
The additional core messages focus on the
following three key topics:
Shaping the circular economy
The sector is increasingly based on a
sustainable circular economy that promotes the re-use, recycling and reduction
of plastic waste.
Embracing digitalisation
The companies operating in the plastics and
rubber industry are aware of the transformative power of digitalisation and
employ more and more digital technologies to boost the efficiency of their
machines and products and to drive innovations.
Caring about people
The sector is aware of its social
responsibility to protect the environment. Responsible handling of resources is
in focus here. At the same time, the sector increasingly promotes young talents
and creates future prospects for young professionals in the plastics and rubber
industry.
See you all at K 2025!
Circular Economy
The message comes from Cuba!
During the first quarter of 2025, WPO member in Cuba, the
CNEE (National Center for Packaging and Containers), has participated in
differents activities related to the implementation of the Circular Economy in
Cuba.
1 – ‘Circular Economy and its social dimension’, a course
offered by the IRIS Foundation
The CNEE participated in this course that is part of the
“Less Plastic” project. During the event, topics of great relevance were
discussed, such as the relationship between the Circular Economy and climate
change, highlighting its impact on the transformation and transition towards a
more sustainable model.
One of the key messages was: “More mitigation equals less
impact,” emphasizing the importance of collective action. It was also stressed
that talking about the Circular Economy means betting on an integrated
management approach that optimizes resources and reduces waste.
Furthermore, the importance of community-based circular
economy as a tool to improve the living conditions of the most vulnerable
population sectors was highlighted, while promoting environmentally responsible
practices. A call was made to generate opportunities and pro-environmental
spaces that contribute to sustainable development, with an impact on the
country's social and economic systems.
The CNEE reaffirms its commitment to train and raise
awareness on strategic issues like this, which are essential for building a
safer future for everyone.
2- Workshop on the ‘Impact of plastic on the environment and
health: reflections, commitment, and responsibility’
The Institute of Tropical Geography (IGT) of Cuba held this workshop
under the slogan “For an environmental culture of the impacts of plastic”. It
was held at the Economic Society of Friends of the Country and brought together
prominent specialists, researchers, experts, and representatives from
various Cuban institutions knowledgeable about the subject.
The objective was to reflect on the negative effects and
impacts of plastic on the environment and health, to promote responsible
behavior in preventing plastic Pollution, and the need to adopt more sustainable
alternatives, such as innovation in the design of more eco-friendly packaging. The need for regulations and
good practices in its use was emphasized.
The event was concluded provind the importance of: the
commitment to Sustainability; environmental education; the need to promote
cleaner Technologies; and the responsible and effective practices for the
production and use of plastic packaging, as well as the prevention of
pollution.
3- Scientific student workshop "Management for the development
of the Circular Economy"
Successfully held at the Faculty of Economics of the
University of Havana, this workshop aimed to promote innovation and the development of scientific skills among young people, as well as to encourage research and critical thinking in the field of packaging and containers. It focused on finding
creative and efficient solutions to environmental and logistical problems
within this area.
The workshop brought together students and professionals
committed to sustainability, who presented innovative projects addressing
material optimization, waste reduction, the implementation of sustainable
technologies in the industry, and current challenges faced in the design,
production, and recycling of packaging and containers.
CNEE gave a presentation about advances, knowledge, and
experiences within the framework of the industry. The purpose is to contribute
to the education and to support initiatives that promote sustainable
development and technical excellence.
The workshop was an excellent space for knowledge exchange
and learning about Circular Economy and a great opportunity to foster
innovation and critical thinking regarding the sustainable management of
resources. It also represented an valuable platform for young Cubans to
contribute to enhance of the packaging industry, ensuring a more prosperous and
sustainable future for Cuba.
Special Article
Tomato Jos wins the 2024 SAVE FOOD project competition
10,000 euros for reducing food loss and waste. For the
second time, the SAVE FOOD initiative is supporting a specific project of one
of its members as part of its annual competition. Tomato Jos Farming and
Processing Limited is the winner of the 2024 SAVE FOOD project competition.
This initiative supports small farmers in Nigeria in cultivating, processing
and marketing tomatoes more efficiently.
“Tomato Jos has already achieved a great deal and shown how
much potential is created when players along the entire processing, packaging
and distribution chain are systematically supported”, explains Thomas Dohse,
Director of interpack and the SAVE FOOD Initiative. “The project proves that
innovative approaches not only help to reduce food loss but also create
sustainable economic and social structures.” Due to its consistent focus on
practical solutions, Tomato Jos has already reduced post-harvest losses of
tomatoes by approximately 45 percent.
Between surplus and imports
Nigeria is the largest producer of tomatoes in Africa south
of the Sahara. Despite this, the country imports tomato products worth millions
of US dollars per year. Why? Almost half of the crop yield spoils due to a lack
of cold chains, poor storage and transport facilities and high temperatures and
humidity, which is an economic disaster for the small farmers.
Tomato Jos, founded in 2014 by Mira Mehta, runs farms,
creates jobs and produces its own brand of tomato paste in Kaduna. Training
programmes teach small farmers modern cultivation methods while high-quality
seeds, fertiliser and technologies ensure higher yields. An innovative credit
system facilitates establishing productive operations and reinforces the
farmers’ financial independence. “Among other things, we provide small farmers
with knowledge about when to ideally harvest tomatoes and how to best sort and
package them”, says CEO Mira Mehta.
Transport packaging is the key to success
One of Tomato Jos’ pragmatic solutions is the use of
large-capacity crates. These sustainable packaging solutions significantly
reduce damage to the tomatoes compared to the woven baskets that are
traditionally used. They protect the fruit during transport and are easy to
stack thanks to their uniform design. The available space in lorries is used
optimally, reducing transport cost per unit. Additional training for the
transport personnel in handling the tomatoes when loading and unloading is also
having a positive effect.
New impetus for 2025
With the SAVE FOOD Award prize money, Tomato Jos is further
expanding its activities. The project is investing in education programmes on
pest control, new tomato varieties and improved packaging systems. “This award
is a springboard so that thousands of farmers can profit and optimise their
harvest yield”, says Mira Mehta.
The 2024 SAVE FOOD project competition winner was announced
in December at pacprocess MEA in Cairo, an event organised by the interpack
alliance. The professional jury consisted of members of the WPO (World
Packaging Organisation), FAO (Food and Agriculture Organisation), UNIDO (United
Nations Industrial Development Organisation) and interpack/Messe Düsseldorf.
The SAVE FOOD Initiative was founded in 2011 by Messe Düsseldorf
and interpack, the world’s largest trade fair for the packaging sector and the
related processing industry, and has since cooperated with, for example, FAO
and the UN Environment programme. As a global alliance, it follows UN
SDG 12.3, fighting for a reduction of food loss and waste. A special focus
is put on innovations from the packaging industry.
TOKYOPACK 2024 highlighted CLOMA (Japan
Clean Ocean Material Alliance)
WPO member, Japan Packaging Institute (JPI
– www.jpi.or.jp), reported that during TOKYO PACK 2024 (Oct
23–25), CLOMA (Japan Clean Ocean Material Alliance – www.cloma.net)
was presented to the Japanese market.
CLOMA is a Japanese corporate alliance
established in January 2019 with support from Japan’s Ministry of Economy,
Trade and Industry (METI). The main goal is to achieving sustainable plastic
use and reduce the environmental impact of plastic waste. It was created as an
initiative to reduce environmental impact throughout the entire plastic
lifecycle and to realize a circular economy. Five years have passed since its
establishment, and the number of members has grown to more than three times
that at the time of its launch (511 companies and organizations as of November
2024).
CLOMA engages in the following activities:
Technology sharing and collaboration among companies:
Member companies share information on new materials and technological
developments, promoting efficient research and development and providing
opportunities for new business creation.
Awareness and education programs: CLOMA
conducts consumer education programs and awareness campaigns to foster a
greater understanding of environmental protection.
International cooperation and information sharing:
The alliance works with organizations and international institutions to share
advanced technologies and successful practices, contributing to global
problem-solving.
CLOMA functions as a platform for Japanese
industry to actively tackle the issue of environmental pollution and aims to
achieve a sustainable society through technological development, policy
proposals and educational activities.
It is a unique organization that covers
companies and organizations throughout the entire value chain, from raw
materials to recycling, as well as local governments, and is almost
unparalleled in other countries.
This includes raw material suppliers,
packaging manufacturers, brand owners, retailers, recyclers, packaging
machinery manufacturers, trading companies and consultants, as well as local
governments. CLOMA's activities are truly a “Japanese model”.
Some case studies from CLOMA
01 – Mitsubishi Chemical Group, Toppan Printing,
and Kyoei-sha Chemical have begun joint demonstration testing of a packaging
material recycling production process. The aim is to achieve closed-loop
recycling of waste plastic film from manufacturing sites.
The material recycling technology to be
developed in this process will enable plastic composite packaging materials to
be peeled, deinked and separated for extraction as resins of different
materials. With little deterioration in the quality of each of the separated
resins anticipated, consideration is being given to using these recycled resins
as raw materials for films used in toiletries such as detergents and shampoos
and food packaging materials.
02 – Kewpie Co., Ltd and Ajinomoto Co., Ltd.
have begun recycling mayonnaise bottles as part of the CLOMA Alliance, which
both companies are involved in. Mayonnaise containers in Japan are mainly made
from polyethylene (PE), a plastic material that is widely used in food
packaging, but because PE is often combined with other materials and types, a
horizontal recycling system like that used for PET beverage bottles has not
been established in society.
Also in order to achieve horizontal
recycling through material recycling, where plastic containers for mayonnaise
are collected, cleaned and recycled, we aim to create a society where
mayonnaise containers are recycled as resources by working together across
company boundaries to address these issues.
03 – As part of the “KOBE PLASTIC NEXT” project,
the City of Kobe is conducting a feasibility study to promote more efficient
and higher quality recycling by collecting plastic items suitable for recycling
by type, after clearly specifying the purpose of use.
As part of the CLOMA working group
activities, in which Kobe City participates as an observer, this project is
being carried out across industries with eight CLOMA member companies to
collect and recycle polystyrene containers for lactic acid beverages.
Kobe City is the first to collect
polystyrene containers for lactic acid beverages in collaboration with brand
owners, including Yakult Honsha Co., Ltd. and local governments.
The collected lactic acid beverage
containers will be used in CLOMA's working group activities to demonstrate the
technology for “material recycling processing and commercialization”, and will
be used to establish methods for collecting used lactic acid beverage
containers and to consider recycling.
Future goals
CLOMA aims to achieve 100% recycling of
plastic products such as containers and packaging by 2050. Also, as a milestone
in the transition to a circular economy, it aims to achieve a 30% ratio of
recycled materials used in plastic containers and packaging by 2030.
To achieve this, CLOMA will clearly
envision the future image of a circular society, and work on efficient
collection, transportation and logistics according to population density, as
well as the development of high-quality, reasonably priced sorting and
recycling technology throughout the entire value chain.
In terms of collaboration with local
governments, there are initiatives such as the collection of refill pouches for
daily products and containers for lactic acid drinks in collaboration with the
KOBE PLASTIC NEXT Project in Kobe City, and the implementation of a feasibility
study on the recycling of waste plastic in collaboration with the Kawasaki
Circular Design Park Project in Kawasaki City.
For more information about this, contact
Hiroko Akieda, from JPI, by e-mail [email protected].
Special Article
A dive into the history of packaging from 1900
to today
By Alessandra Alessi*
Evolutionary history of packaging: from traditional
solutions to sustainable innovations
1900-1920: The Dawn of Modern Packaging
During this period, packaging was primarily based on natural materials such as
paper, cardboard, and glass. The food and pharmaceutical industries began
developing more structured packaging to protect products and facilitate
transportation. Glass was the main material for beverages and medicines, while
waxed paper started being used for wrapping food.
1920-1940: The Advent of Plastic and
Automation
In the 1930s, cellophane was introduced—a transparent plastic material that
revolutionized food packaging by improving product preservation and
attractiveness. At the same time, industrial automation made packaging
production more efficient and standardized.
1940-1960: Industrial Boom and New Materials
The post-war period saw an explosion in plastic usage, with the introduction of
polyethylene and polypropylene. Aluminum and steel cans became common for
beverages and canned foods. The first disposable packaging solutions emerged,
increasing the consumption of synthetic materials.
1960-1980: The Impact of Mass Distribution
The expansion of organized mass distribution led to further packaging
evolution, with more attractive and functional designs. Tetra Pak, introduced
in the 1950s, became the standard for milk and fruit juices, combining
cardboard, plastic, and aluminum to improve preservation.
1980-2000: Towards Customization and
Eco-Design
During these years, the focus shifted towards more functional and personalized
packaging, with innovations such as "easy-open" and
"resealable" solutions to enhance usability. At the same time,
growing environmental awareness led to the search for more recyclable and less
impactful materials.
2000-2020: Technological Innovation and
Sustainability
The use of bioplastics, compostable materials, and smart packaging became
increasingly widespread. Companies began reducing the weight and volume of
packaging to minimize environmental impact. Additionally, digital technologies
enabled the development of smart labels and interactive packaging with QR codes
and augmented reality.
2020-Present: Circular Economy and Minimalism
In recent years, sustainability has become the main priority, with the adoption
of biodegradable materials, refillable packaging, and zero-waste solutions.
Companies focus on minimalist designs and circular economy strategies to
minimize environmental impact and promote material reuse.
The evolution of packaging has followed
technological progress and societal needs, transitioning from traditional
solutions to increasingly sustainable innovations. The future of the industry
aims for even more eco-friendly materials, low-impact production processes, and
greater integration with digital technology.
*Alessandra Alessiis the Communication
Manager of the Istituto Italiano Imballaggio (www.istitutoimballaggio.org), a WPO member. To
contact her, send an e-mail to [email protected].
WPO – World Packaging Organization
I am very excited to introduce myself as the new Head of WPO
Secretariat in Vienna, working closely with Johannes and all of you! 
(+ 55 11) 99989-1597 
liliambenzi 
The WPO is pleased to announce that the
prestigious WorldStar Awards Ceremony 2025 will take place on May 30, 2025, at
the 
The event was officially opened by Luciana Pellegrino,
President of the WPO; Kjell Sundin, UNIDO expert; and Anatoliy Fedoruk, Mayor
of Bucha.
In 2024, the iconic Ukrainian student competition for
scientific research on packaging industry challenges — “Golden Chestnut” —
celebrated its 25th anniversary.
On November 29, 2024, the Cabinet of Ministers of Ukraine
adopted Order No. 1190-p, titled “Certain issues regarding the achievement of
sustainable development goals in Ukraine.” The document approved new targets
and indicators for achieving the UN Sustainable Development Goals (SDGs) by
2030, replacing the earlier Order No. 686-p of August 21, 2019.
With all the spaces for IPACK-IMA 2025 snapped
up just over three months after sales opened, the numbers speak for themselves,
leaving no room for doubt that industry leaders appreciate the event's strength
and appeal. 
WEPACK 2025, along with its seven series shows
such as SinoFoldingCarton 2025, was held at the Shanghai New International Expo
Center from April 8-10, 2025. Organized by RX, the exhibition featured seven
series shows of a total exhibition area of 14,000+ square meters to pool
together more than 1,500 exhibitors worldwide, and strives to advance deep
integration of the global folding carton industry and bring new business
opportunities.
Since its initial edition, SinoFoldingCarton
has not only gained widespread industry recognition and trust, but also emerged
as a trendsetter leading industry development with its forward-looking vision
and in-depth insights into global industry trends by consistently focusing on
future industry development directions and committing to showcasing
cutting-edge technologies, new business models, innovative concepts, and novel
solutions. As an industry-leading showcase platform, it continues to drive
industry progress, and provides trend guidance and inspiration for
practitioners while bringing the industry to new peaks.
The CNEE participated in this course that is part of the
“Less Plastic” project. During the event, topics of great relevance were
discussed, such as the relationship between the Circular Economy and climate
change, highlighting its impact on the transformation and transition towards a
more sustainable model.
Successfully held at the Faculty of Economics of the
University of Havana, this workshop aimed to promote innovation and the development of scientific skills among young people, as well as to encourage research and critical thinking in the field of packaging and containers. It focused on finding
creative and efficient solutions to environmental and logistical problems
within this area.
